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Users will soon have a new feature that allows them to cut down on the amount of AI-created content appearing in their streams. This initiative comes as the service disclosed that it currently hosts more than 1 thousand million AI-generated clips.

Pilot Phase and Launch

This change is in a pilot phase over the next few weeks before a full-scale release. This advancement aligns with a increase in AI-generated material, fueled by emerging AI video creators.

AI Proliferation Online

Recent reports that almost one in 10 of the most rapidly expanding content creators on a popular video site exclusively feature clips produced artificially. A significant portion of this content is deemed mass-produced AI material, a phrase for inferior, bulk-generated content that is frequently nonsensical or dreamlike.

Based on user feedback that many people appreciate content created using AI tools, ranging from AI artwork to informative clips, and we intend to provide users the ability to increase or decrease of that, according to their own preferences,” commented a company executive.

Volume and Proportions

The platform announced that there are presently 1.3bn videos on its network tagged as AI-generated. In total, over 100 m videos are uploaded to the app daily, making clips made by AI a minor percentage of its overall inventory.

Customizing Your Feed

Users will be able to decrease or raise the level of AI-generated videos they watch by opening the “manage topic” setting in the application and choosing “AI-generated content”. Further subjects that can already be adjusted under the setting cover politics, clothing, cosmetics, and movement.

Content Labeling and Policies

TikTok’s guidelines oblige creators to identify convincing AI-generated content, and it prohibits harmful fake videos of well-known individuals or crisis events. Any realistic AI video that is not labeled can be taken down under its terms of service.

Additionally, the app will henceforth add an “AI-made” tag to content created with its own AI tools, or detected by an cross-platform project for spotting AI-generated material. This action is aimed to deter users from trying to evade the disclosure requirement.

AI Literacy Programs

The platform is furthermore launching a $2m educational fund for experts and organizations to create educational content about ethical AI use. This initiative will assist charitable organizations focused on training computer science.

Content Safety Approach

TikTok has supported its content review process, during discussion over plans to lay off hundreds of review team members in Britain. TikTok is planning to eliminate hundreds of positions in its trust and safety department in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.

A company official clarified that people-led review would still have a role, but automated tools can safeguard staff by removing the most harmful content ahead of it has to be seen by people. The company announced a notable drop in shocking and graphic content seen by human moderators over the past year due to the use of its machine learning processes.

We believe it is crucial to combine humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as swiftly, which is why a lot of the machine support is really helping us operate efficiently.”